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He is the creator and CEO of AVD Digital Media, headquartered in Shanghai, China.  The Made in America Movement  is a venture-backed development center that developed China's critical interactive in-video ad messaging systems. Best understood in China by the name Da Long (), or Big Dragon, Ballen is a familiar foreign-face on Chinese TV.

In 2013, Ballen and his team of technologists envisioned and originated China's very first totally interactive video shopping experiences for sports clothing brand Nike, Unilever, Kraft Foods, LVMH Group's Sephora on Youku, and Chinese TV shopping giant Acorn International as reported by Retail In Asia. Ballen's TOUCH V-commerce mechanism produced higher than 500% increases in viewer engagement relative to conventional online banner, play-pause and pre-roll advertisements for Nike and Sephora, helping to transform China's V-commerce industry.

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Early life and education [edit] Ballen was born in New york city. He is the son of Belizean and Jamaican moms and dads and was raised by his dad Patrick, a cosmetic surgeon, and his step-mother, Naomi a nurse in Greensboro, North Carolina. Ballen left home at age 14 to attend Hargrave Military college, in Chatham, VA.

Ballen majored in Government and International Relations at The University of North Carolina at Chapel Hill. He later participated in Duke University Law School, in Durham, North Carolina. Ballen left Duke after 2 years, disappointed with the restraints of a legal education. Andrew Ballen throughout the shooting of Getaway Travel Series, September 2007 Awarded a Woodrow Wilson Fellowship in International Relations, however distressed by racial and financial discord in America, Ballen chose to find the World on his own.

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Ballen showed up in China in August 2001. At first not able to speak a single word of Chinese, Ballen taught himself Mandarin and very first discovered work at the Wall Street Institute. He made a number of guest appearances on Shanghai Media Group home entertainment programmes and subsequently was called host of Shanghai Radio talk show "Live It Up Shanghai".

Ballen seized on this market opportunity, starting his own business in China to identify and bring in international brands looking for to reach emerging millennial Chinese customers, and clerical university graduates. Ballen is a supporter of content-marketing and unintrusive, digital ad messaging. He developed disruptive, touch-based mechanisms that do not frustrate or interrupt digital consumers' viewing experience, providing consumers with greater opportunity, and customers with increased levels of e, CRM information, and downstream money making.